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Mandingo, Fula, the succes of African languages

Ensure the visibility of your brand in Mandingo and Fula

With the development of vernacular languages that is dear to RFI’s editorial staff, we can ensure the visibility of our advertisers through dedicated advertising spaces. Since April, we have been able to broadcast 30-second commercials in Mandingo and Fula on our regional stations which will jointly cover the following countries:

  • For Mandingo: Burkina Faso, the Ivory Coast, Gambia, Guinea, Guinea-Bissau, Liberia, Senegal and Sierra Leone.
  • For Fula: Burkina Faso, Cameroon, Gambia, Guinea, Niger, Senegal and Sierra Leone.

So many opportunities to roll out your communication strategy in a more specialised way with regional targeting in 9 countries!

Programmes in African languages better reach women and young adults

According to a Kantar study conducted at the end of 2021 in 19 towns and localities in the Sahel, RFI’s programmes in African languages are followed each week by more than half of inhabitants aged 15 and over.

These programmes, which are widely listened to by women, young people and adults with no formal education, not only provide news for the local population but also talk about education, the environment and health, themes that are dear to the mission of France Médias Monde. Nearly two thirds of listeners say that they are sensitive to these subjects of public interest.

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This first survey of the audience of RFI’s programmes in Mandingo, Fula and Hausa, part of the Afri’kibaaru project, was carried out from 15 November to 20 December 2021 by the Kantar institute on a panel of people aged 15 and over in 19 African towns and localities, i.e. 1.6 million people who speak one or other of the three languages.